It’s about caring, not just health care. This rang true when we met the caring team behind Nurse Next Door, one of Canada’s fastest growing franchises. It’s why it was so easy for us to take them on as a client. They represented a sense of pride that we’ve never seen in another company and it percolated onto each and every one of their staff. No wonder BC Business named them as one of the best companies to work for three years in a row. When they told us they were expanding into the United States we knew they needed a strong, cohesive brand revise to go along with it. 


DOMOGENEOUS art directed a photo shoot with real customers and nurses, developed brand guides and collateral for new business owners, and created two design fronts on their site; one for potential customers and another for potential franchisees. 


The most rewarding part of this project, however, was spending time with the superstars of the campaign: the elders. They had the most intriguing stories, the best whiskey advice and the warmest smiles. We were humbled to earn the opportunity to get to know them and are excited for our next shoot with them. Stay tuned…